8/18/2023 0 Comments Nvivo thematic analysis methodsDifferent methods of coding qualitative data.What coding qualitative data means (and why it’s important).How can you turn all of that text into quantifiable, applicable information about your customers’ needs and expectations? By coding qualitative data. But when you ask open-ended, free-text questions, you end up with hundreds (or even thousands) of free-text responses. You know that asking open-ended survey questions gives you more actionable insights than asking your customers for just a numerical Net Promoter Score (NPS). How many hours have you spent sitting in front of Excel spreadsheets trying to find new insights from customer feedback? Coding Qualitative Data: How to Code Qualitative Research AI & NLP Feedback AnalysisĪuthored by Alyona Medelyan, PhD – Natural Language Processing & Machine Learning
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